Do you know Manny "Pacman" Pacquiao? How about the Azkals of football? Or Django Bustamante of billiards? Yes, they are popular locally and internationally in their perspective field of sports? But how about Marestella Torres and Rene Herrera. Looks familiar, right? They are from athletics and several times they made their country proud. They will represent Philippines in the 2012 London Olympics this coming July. But why some Philippine sports and athletes are not that famous compared to others? Is it because of media? Or is it because of some other factors?
-The Media-
Most sports media coverages are being handled by big broadcasting companies. Usually, they cover those sports that attract more audiences and more sponsors. Philippine sports which are usually covered "live" by those networks are basketball (PBA, NBA, UAAP and NCAA), boxing (professional) and the recent is football. Volleyball by the virtue of sponsorship is also being broadcast. This makes the present sports of Filipinos. It is being broadcast around the nation and sometimes can be viewed thru pay-per-view around the world. The truth, some other sports organization for example the NBA is much popular than Palarong Pambansa and the Philippine National Games or Batang Pinoy which are grassroot programs of Philippine Sports Commission. The promotions and advertisements of the grassroot programs is somewhat can be compared to a candy and a chocolate. Of course chocolate is more inviting than that of a candy. If we can only do something about this media coverage, we can boost the popularity of some sports which I believe needs focus and greater attention. Media invites more aspiring youth on sports which is proven in basketball. Basketball as being broadcast nationwide inspires youth to become best cager in the country. What more if we pay attention and give chance to have media coverage for some other sports. By this, we can discover talents that can be pillars of Philippine sports.The level of media coverage affects the awareness of Filipinos in sports. I know some Filipinos do not know some sports being played in Asian Games and Southeast Asian Games like Kempo and Bridge.
-The Budget-
Financially speaking, Philippine sports has it but not a priority and not that much. Lately, the governing body of Philippine sports has this so-called "Priority Sports" program that aims to improve the sports in the country. The budget is mostly focus on this program. I don't know if this is only for the SEA Games and Asian Games to get more gold medals and improve its standing. But in terms of World championships, Asian Championships and the least - the Southeast Asian Championships for other sports, where are we? Is there any means of getting financially aided to continue the activities of other non-priority sports? I believe there is. Getting support like what the Philippine Dragon Boat team did was one thing. Sponsorships is one of the best solutions that can solely help the budget scarcity. And it promotes not only the carrier brand but also the sponsored-sport itself. Therefore, budget really affects the sports activities of recognized and non-recognized sports associations in the Philippines and that sports promotion/advertisements is a least of priority.
-The Other-
Local government has something to do with this craving and crying sports. The government as we all know is financially lame on this kind of field. Situation like this needs the aid of local government. Local government can have a big impact in promoting sports because they the nearest to people. Why is it that Department Education can allocate budget for Palarong Pambansa while other department can not? It may not be the same amount of DepEd but at least provide sport gymnasium, rehabilitate stadium and sports facilities and hand sport gears or conduct summer sports program or organize a team.
See. These are just some aspects affecting the popularity of a sport. Maybe you have in your mind that is not mention here. I remember one commercial tag-line: "Great things start from small beginnings." It doesn't have to be bulged financially but how you manage it properly to become greater.